Our Roots

Here to empower you

Rooted in stylist partnerships


We're absolutely thrilled to have you here with us at Rooted. As a team of female founders, we believe in the magic of connection and empowerment. Our story was serendipitous, a perfect alignment of timing and purpose. And now, you're here too, joining us on this journey of growth and beauty.

With a combined knowledge of 40 years, April and Ambrosia are passionate about education and the hair industry. At Rooted, we believe in celebrating beauty inside and out, and our mission is to make everyone feel confident and uplifted. We are deeply rooted in authenticity, simplicity, and everything natural. Our goal is to inspire our stylists so they can inspire their clients. We understand that it’s bigger than hair (though no one can argue just how impactful big hair is…) – it’s about confidence and freedom.

Our team of dedicated female founders has worked tirelessly to source authentic, Remy (cuticle intact) hair of all-natural origin. It’s a difference you will instantly feel. As part of our commitment to the environment, we are proud to be an eco-conscious company. Everything from our hair to our packaging is ethically sourced, using regenerated sustainable packaging with 100% recycled materials. For every order, we donate a tree, ensuring that your beauty choices also support the planet.

Experience luxury with a conscience at Rooted, combining exceptional quality with a commitment to sustainability and natural beauty.

We’re excited to welcome you to our community, together we will create something truly special.

Ambrosia and April xoxo

The fine print we want you to read:

We recognize that analysis paralysis is a real life situation. Rather than offer thousands of shades with lengths ranging from 18 to 22 inches, we offer 22 of the most impactful shades, at 22 inches. We love the idea of our stylists having the freedom to create the exact look their client wants, without worrying about that 1/4 inch or having to stress over the best shade. 

Our entire Rooted community is eligible to receive complementary, guaranteed, colour matching with fast shipping. And the absolute best part.. you will never see an “out of stock” option for your go-to colour. We understand that your clients are counting on you and you are counting on us. We won’t let you down. 

Premuim Genius Wefts

Genius wefts are, well GENIUS. With the craftsmanship of hand-tied mixed with machine wefts. These hot new wefts are 50g each with the ability to cut the hair and customize each row to fit your clients needs. They are light in weight but full in grams. It's the perfect combination, especially for those who want unnoticeable full looking movable wefts.

Premium Hand-tied Wefts

Hand-tied wefts are reusable extensions made of the highest quality 100% double drawn Remy human hair. They have been pre-cut and sewn by hand to create the smallest weft-size possible, making them a perfect choice for those who want the fullest looking wefts.

Super Drawn Nano Hair

Nano super drawn extensions are the thickest and fullest hair on the market. Nano hair is a discreet extension installation methods, but it’s also a revolutionary way to add length and volume without the use of heat or adhesives. This method allows your hair to move freely without adding stress and excess weight to the hair follicle. Perfect for the finest haired clients who like moveability. This option is also great for just filling in certain spots of thinness.

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