Our Roots

Here to empower you

Rooted in stylist partnerships

Welcome!

We're absolutely thrilled to have you here with us at Rooted. As a team of female founders, we believe in the magic of connection and empowerment. Our story was serendipitous, a perfect alignment of timing and purpose. And now, you're here too, joining us on this journey of growth and beauty.

With a combined knowledge of 40 years, April and Ambrosia are passionate about education and the hair industry. At Rooted, we believe in celebrating beauty inside and out, and our mission is to make everyone feel confident and uplifted. We are deeply rooted in authenticity, simplicity, and everything natural. Our goal is to inspire our stylists so they can inspire their clients. We understand that it’s bigger than hair (though no one can argue just how impactful big hair is…) – it’s about confidence and freedom.

Our team of dedicated female founders has worked tirelessly to source authentic, Remy (cuticle intact) hair of all-natural origin. It’s a difference you will instantly feel. As part of our commitment to the environment, we are proud to be an eco-conscious company. Everything from our hair to our packaging is ethically sourced, using regenerated sustainable packaging with 100% recycled materials. For every order, we donate a tree, ensuring that your beauty choices also support the planet.

Experience luxury with a conscience at Rooted, combining exceptional quality with a commitment to sustainability and natural beauty.

We’re excited to welcome you to our community, together we will create something truly special.

Ambrosia and April xoxo

Genius Wefts: The Perfect Blend of Craftsmanship and Customization

Genius Wefts live up to their name. Combining the delicate feel of hand-tied wefts with the durability of machine wefts, these innovative extensions offer the best of both worlds. Each weft weighs 50g, giving you the freedom to cut and tailor every row to perfectly suit your client’s needs. They’re lightweight yet packed with density, ensuring a natural, full look with effortless movement. Ideal for clients seeking seamless, comfortable extensions with maximum versatility.

Hand-Tied Wefts: Premium Quality with a Seamless Finish

Hand-tied wefts are crafted from the finest 100% double-drawn Remy human hair, ensuring luxurious fullness from root to tip. Each weft weighs 20g and comes in package of two wefts. Pre-cut and meticulously sewn by hand, these wefts feature an ultra-thin design for a discreet, natural look. Their lightweight construction makes them ideal for clients seeking maximum volume without added bulk, and they are fully reusable for long-lasting results. Perfect for those who want beautifully full, seamless extensions with a natural feel.

Double Drawn Nano Hair: Fullness Meets Flexibility

Nano super drawn extensions offer the thickest, fullest hair available, providing unmatched volume and density. This discreet installation method requires no heat or adhesives, delivering a revolutionary way to add length and fullness without stressing the hair follicles. Nano extensions move naturally with your client’s hair, making them ideal for those with fine hair seeking lightweight, flexible volume. They’re also perfect for filling in targeted areas of thinning hair, giving a seamless, natural boost exactly where it’s needed. Each package comes with 25g per bundle.

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